Creating SEO-Friendly URLs

  1. SEO fundamentals
  2. On-Page Optimization
  3. Creating SEO-friendly URLs

When it comes to optimizing for search engine success, creating SEO-friendly URLs is an essential part of the process. URLs are an important factor in helping search engine algorithms understand the content of a web page and they are also used in the calculation of a website's ranking. For businesses, having an optimized URL structure helps ensure that users can find the content they’re looking for quickly and easily. In this article, we’ll discuss how to create SEO-friendly URLs that will help boost your website’s visibility in search engine results.

What is an SEO-Friendly URL?

An SEO-friendly URL is an address that is optimized for search engine algorithms, as well as providing users with an easy to understand link to your page or content.

SEO-friendly URLs typically include keywords that are relevant to the content of the page, as well as a structure that is easy for both users and search engine bots to understand. For example, a non-SEO friendly URL could look something like this: this might make sense to the backend system hosting the website, it doesn’t provide much information to search engine bots or users. Conversely, an SEO-friendly URL might look something like this: This URL is much more descriptive and provides search engine bots with the necessary information to determine what content the page is about.

Best Practices for Creating SEO-Friendly URLs

Keywords: When creating SEO-friendly URLs, be sure to use relevant keywords that accurately describe the page's content.

This is important both for search engine algorithms and users, as it helps them understand what the page is about. For example, if your page is about dog grooming, using a keyword like “dog grooming” in the URL will make it easier for both search engines and users to find your page.


When creating SEO-friendly URLs, it's best to use hyphens instead of underscores. This is because underscores are often used in programming languages and can be misinterpreted by search engines.

Hyphens are easier for search engines to read and make the URL more user-friendly.


Make sure your URL is descriptive enough so that users know what the page is about. Your URL should also be short and concise, as longer URLs can be harder for search engine algorithms to interpret correctly. For example, “” is better than “”.


It's important to maintain consistency when creating SEO-friendly URLs.

This means using the same format and structure for all your URLs, making sure they are all readable and easy to interpret by search engines.


Canonicalization is the process of standardizing URLs across multiple pages on your website. This is important for SEO as it helps prevent duplicate content issues, which can hurt your website's rankings. By using a single canonical version of each page, you can ensure that search engine algorithms only index the correct version of each page.

These are just some of the best practices for creating SEO-friendly URLs. By following these guidelines, you can ensure that your URLs are optimized for both search engine algorithms and users, giving your website maximum visibility.

The Benefits of Using SEO-Friendly URLs

Using SEO-friendly URLs can have a number of beneficial effects on your website. First and foremost, they provide a better user experience. URLs that are easy to read and understand make it easier for people to find the content they’re looking for.

Additionally, search engine algorithms take into account the structure of URLs when determining rankings. Well-crafted URLs can help your pages rank higher in search results, increasing visibility and click-through rates.SEO-friendly URLs also make it easier for users to share your content with others. URLs that are concise, descriptive, and easy to remember are more likely to be shared on social media or in emails, helping you reach a wider audience.Finally, using SEO-friendly URLs makes it easier for you to update and maintain your website. With descriptive URLs, it’s much simpler to identify which page is associated with which content.

This makes it easier for you to make changes and ensure that all of your pages are up-to-date.Creating SEO-friendly URLs is an important step in optimizing a website for search engine visibility. By following best practices for crafting URLs, such as using hyphens between words, avoiding dynamic parameters and excessive characters, and keeping URLs short and descriptive, you can make it easier for search engines to crawl and index your website. Additionally, using SEO-friendly URLs improves the user experience by providing them with a more intuitive and organized navigation structure. By taking the time to create SEO-friendly URLs, websites can gain a competitive edge in search engine rankings.

Lorrie Laver
Lorrie Laver

Wannabe bacon evangelist. Music buff. Freelance web advocate. General tv trailblazer. Devoted travel practitioner.

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